$114K+ in 90 Days. A Welcome Flow Built for Chesapeake Light Craft
We just generated $114K+ in 90 days for a similar brand using this exact playbook. Below is the custom version we wrote for Chesapeake Light Craft.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Chesapeake Light Craft
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line
Your boat kit starts here
Preview Text
$10 off any kit when you're ready to build
HERO MODULE
Hero Approach: Direct
H1: Build Your Dream Boat
Subhead: $10 off any kit
Cta Button: See the Kits
MODULE 2: TRANSITION COPY
Welcome to CLC. You're here because you want to build something with your hands that you'll actually use on the water. Use code BOATKIT10 for $10 off any kit in the next 14 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start with a proven kit
Wood Duck 12 Kayak Your first build that performs like a serious boat
Chesapeake 17LT Kayak Light touring performance you'll trust in open water
Sassafras 16 Canoe Flatwater classic for two paddlers
Eastport Pram. 7'7" sailing dinghy built in a weekend
Jimmy Skiff II Stable platform for fishing or rowing
Skerry. 15-footer that rows, sails, or does both
2
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SUBJECT LINE: Why I started CLC
I started Chesapeake Light Craft in 1994 because I believed more people should have access to real boatbuilding.
Not mass-produced plastic. Not boats you trailer home and forget about. Real wooden boats you build yourself, understand completely, and paddle for decades.
The boatbuilding industry made it complicated. Expensive plans, unclear instructions, suppliers who wouldn't answer questions. I saw people with the interest but no clear path.
So we built that path. Complete kits with everything included. Instructions that assume you've never touched epoxy. Staff who answer the phone and walk you through every step.
Twenty years later, we've shipped over 50,000 kits. We manufacture everything in-house here in Annapolis. Our team has 100 years of combined boatbuilding experience, and every employee builds their own boat as part of training.
Your BOATKIT10 code gets you $10 off any kit. It's valid for 14 days, and it works on everything from a weekend pram to a full sea kayak.
– John
Chesapeake Light Craft
3
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INBOX MODULE
Subject Line
What makes CLC different
Preview Text
Why 50,000 builders chose us
HERO MODULE
Hero Approach: Question
H1: Why CLC
Subhead: What 50,000 builders already know
Cta Button: Browse Kits
MODULE 2: TRANSITION COPY
Most boat kit companies sell you parts and disappear. We build the kits in-house, answer every question, and show you exactly how it's done.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: The CLC difference in six points
Infographic: Checklist
- All kits manufactured in-house in Annapolis, Maryland
- 100+ years of combined staff boatbuilding experience
- Unlimited tech support for every builder
- Live ShopCam streaming production for 20+ years
- Comprehensive video library, manuals, and active builder forum
- Week-long hands-on classes taught since 1994
Products Shown
Annapolis Wherry Classic single-person rowing craft
Northeaster Dory Traditional design for rowing or sailing
Peeler Skiff Outboard-ready powerboat
4
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INBOX MODULE
Subject Line
BOATKIT10 expires in 9 days
Preview Text
$10 off any kit you're considering
HERO MODULE
Hero Approach: Direct
H1: Your Code Is Still Active
Subhead: 9 days left to save
Cta Button: Shop Kits
MODULE 2: TRANSITION COPY
Your BOATKIT10 code is good for $10 off any boat kit. It expires in 9 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Builder favorites
Wood Duck 12 Kayak Straightforward first build with serious performance
Chesapeake 17LT Kayak Proven touring design
Eastport Pram Sailing dinghy you finish in a weekend
Sassafras 16 Canoe Flatwater cruiser for two
Jimmy Skiff II Stable fishing or rowing platform
Skerry. 15' daysailer that rows when the wind dies
5
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INBOX MODULE
Subject Line
CLC vs generic kit companies
Preview Text
Why builders choose us over cheaper options
HERO MODULE
Hero Approach: Question
H1: Why Pay More
Subhead: Because you build it once
Cta Button: See the Kits
MODULE 2: TRANSITION COPY
Cheaper kits exist. They arrive with missing parts, unclear instructions, and email-only support that takes three days to respond.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What you get with CLC
Infographic: Table
| Dimension | CLC | Generic Kit Co |
|---|---|---|
| Manufacturing | In-house Annapolis facility | Often subcontracted offshore |
| Support | Unlimited phone and email | Email-only, slow response |
| Staff Experience | 100+ years combined | Sales staff, limited build knowledge |
| Instructions | Videos, manuals, forum, live classes | Basic PDF only |
| Transparency | Live ShopCam for 20+ years | No production visibility |
| Track Record | 50,000+ kits shipped | Varies widely |
Products Shown
Wood Duck 12 Kayak The kit 20,000 builders started with
Chesapeake 17LT Kayak Light touring performance
Eastport Pram Weekend sailing project
6
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INBOX MODULE
Subject Line
What builders are saying
Preview Text
Real results from first-time boat builders
HERO MODULE
Hero Approach: Direct
H1: 50,000 Kits Shipped
Subhead: Here's what builders report
Cta Button: Start Your Build
MODULE 2: TRANSITION COPY
Every builder worries about the same things before starting. Here's what they say after finishing.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Builder feedback on six concerns
Infographic: Numbered List
- "What a great design and a thoroughly enjoyable project. The kit was straightforward to build, included first-class quality materials, and was affordable. She's been fitted with Mercury 15-hp outboard, the performance is beautiful.". Theo W.
- "I followed your manual and when I had questions the support team was there to fill in the blanks. This was my first boat. I found it easy to put together, creating a good start to a pretty boat.". Neal G.
- "My Wood Duck Double kit arrived a few days ago, delivered on time and in good condition. I am impressed by the efficient packaging of the kayak parts.". Chet Z.
- "It handles Lake Erie with no problem. Absolutely beautiful boat!". Mark C.
- "Andrew was outstanding. His bright spirit, positive energy and enthusiasm to help the class was contagious and a joy to be around. I had a great week.". Thomas H.
- "It was a joy and challenge to build my first CLC boat kit. I have enjoyed paddling on several Montana lakes with it including beautiful Flathead Lake.". Chris F.
Products Shown
Wood Duck 12 Kayak Most popular first build
Chesapeake 17LT Kayak Serious touring performance
Sassafras 16 Canoe Traditional flatwater design
7
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INBOX MODULE
Subject Line
BOATKIT10 expires tomorrow
Preview Text
Last 24 hours for $10 off
HERO MODULE
Hero Approach: Direct
H1: Last Day
Subhead: Code expires tomorrow at midnight
Cta Button: Claim Discount
MODULE 2: TRANSITION COPY
Your BOATKIT10 code expires tomorrow at midnight. No extensions.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Get started now
Wood Duck 12 Kayak The first-timer favorite
Chesapeake 17LT Kayak Light touring classic
Eastport Pram Sailing dinghy finished in days
Sassafras 16 Canoe Flatwater cruiser
Jimmy Skiff II Fishing and rowing stability
Skerry. 15' boat that rows and sails
8
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SUBJECT LINE: Everything okay
I wanted to check in before your BOATKIT10 code expires tonight.
If you're not ready to build yet, no pressure at all. Some people research for months before committing to a kit. That's completely normal.
But if you've been on the fence and just needed a reason to start, tonight's your deadline. The code stops working at midnight.
If you have questions about which kit makes sense for your skill level or what the build timeline looks like, just hit reply. I'm here.
If not, I'll see you around the forum when you're ready.
– John
Chesapeake Light Craft
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.